Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology. It is currently an international integrated chemicals and energy company leveraging technologies and skills of its 30 300 people in 33 countries to produce a range of product stream, including liquid fuels, chemicals, and low-carbon electricity.
FCB Cape Town’s managing director, Eric d’Oliveira, says the Cape Town and Johannesburg team’s unrivalled category experience and knowledge were crucial factors tipping the scales in its favour.
"FCB Africa’s impressive track record for creating work that wins the hearts and souls of South African consumers was another," adds FCB Joburg managing director, Thabang Skwambane. "In fact, the agency was responsible for Millward Brown AdTrack’s ‘Best Consumer Liked Advert for the Past 25 Years’ and Sasol Super 100 'Glug Glug."
"The Sasol story is an inspirational one, firing the imagination of South Africa’s scientists, engineers, and forward-thinkers since 1950. We look forward to working again with this world-class, truly South African brand and helping to power it to new heights as one of the country’s favourite brands," concludes d’Oliveira.
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