Crafted as a Vlogger upload and named to attract the attention of YouTubers, ‘The World’s Biggest Idiot’ aims to draw the viewer in with a performance similar to that of Lance210 but finishes more tragically than his vines.
Its intention is to remind younger drivers to guard against distractions when travelling in motor cars or other vehicles.
The commercial was created by Mike Barnwell (executive creative director), Dylan Davies (art director) and Alistair Morgan (copywriter). It was directed by Jason Fialkov.
According to FCB Cape Town, Safely Home’s #ItCanWait “No Text or Call is Worth Your Life” message in 2017 used a fail video compilation and went viral, topping 83 million views worldwide.
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