Our agency was founded on the ethos of hiring the best available talent to work within a unique culture to create ‘work that sells’, and this results-driven approach, coupled with long-standing client relationships, has created a strong foundation upon which we’ve been able to build.
We believe that the well-being of our people is fundamental to a sustainable business. I’ve always maintained that happy employees produce better work, resulting in happy clients. Our culture is non-negotiable and integral to our success as an agency.
99c believes that to be a truly integrated agency requires not just competence, but excellence across multiple fragmented media. For this reason, 99c added PR, 'traditional' media planning, implementation and buying, as well as digital media planning and buying services to its offering.
It’s absolutely essential to be able to conceptualise big ideas that are customer-focused and media agnostic, and then to have the requisite talent on hand to enable them to reach their full potential; be it via traditional media, digital and/or social channels.
We’ve been able to deliver exciting, fully-integrated campaigns and add quicker turnaround times, and greater value to our clients, through these new services. Our extensive, in-house post-production facilities offer three edit suites, and a dedicated team of offline editors, VFX artists, animators, and colourists who specialise in animation, design, and visual effects.
They have already completed multiple brand commercials, focused retail offerings, adaptations, versioning and pax, and trax. We also have a photographic studio for on-site content generation.
While best-known for its retail clients – including Shoprite, Checkers, and Ackermans – 99c works across a wide range of sectors and industries; from financial services and alcohol to restaurants, technology, and sports/lifestyle.
Contrary to what many believe, we don’t only do retail (but we do retail very well) and, although our profile is relatively low-key, 99c has won its fair share of creative awards over the years, including Loeries, Pendorings, and Assegais.
Our integrated model allows for ideas to grow beyond traditional agency and client silos into areas previously unimaginable. We believe this offers immense benefits to existing and future clients, and we anticipate further growth in 2018 across our group.
For more information, visit www.99c.co.za. You can also follow 99c on Facebook, Twitter or on Instagram.