With over 159 million active users globally, Spotify aims to give brands a unique opportunity to connect with audiences.

The music streaming service allows individuals to discover over 35 million local and international tracks, thousands of human-curated playlists and personalised music tailored to their own music tastes.

Users in South Africa can visit the Spotify website to download the app and use the free, ad-supported service, or upgrade to Spotify Premium for R59.99 for extra service options such as offline and ad-free listening.

Spotify’s advertising partners for the launch in South Africa are Ballantine's, FNB, Hunter’s, MINI and Pepsi-Cola, all of which have taken the opportunity to be the first brands to reach Spotify’s audience. Spotify is working with Ad Dynamo as its South African advertising sales partner.

Advertising on Spotify

When people stream music their choices reveal a great deal about who they really are, what they are doing in that moment, and even how they’re feeling. For brands and marketers, this presents an unparalleled opportunity to understand and reach their hard-to-reach target audiences in the right context, when they’re already engaged.

According to Spotify, brands advertising on the service benefit from:
  • a premium content environment: Spotify prides itself on being a premium environment that celebrates culture and creativity by bringing artists, fans, and brands together in the love of music, and 
  • multimedia ad experiences: Compelling audio, video, and display ad formats available that help brands tell their story to the right audience in the right context.
"Spotify’s connection to culture and quality user experience fuels the trust of our highly engaged audience and allows us to build personal connections with our fans," says Brian Benedik, VP and global head of advertising sales at Spotify. "We’re excited to open the door for advertisers, in South Africa and around the world, to tap into our streaming intelligence: hyper-local first-party data that provides the insights brands crave to spark relationships with consumers."

"Ad Dynamo is delighted to be working alongside such a loved brand as Spotify. Brands have an extraordinary opportunity to connect with South Africans whilst they are emotionally invested in something they care about: listening to the music that matters to them.  We’ve invested in a local, dedicated team to support brands in getting the most out of Spotify’s advertising offering," adds Sean Riley, CEO at Ad Dynamo. 

For more information, visit www.spotifyforbrands.com.