Helna Brown, an experienced senior designer – Btech in graphic design – and user experience (UX) specialist with a great understanding of consumer buying behaviour has moved from the Boomtown creative department and joins Lara-Anne Derbyshire who holds a BA Honours degree in psychology, clinical, counselling and applied psychology and over 10 years advertising experience.
“Helna and Lara-Anne’s combined expertise and interests are huge assets to the team,” remarks Boomtown strategic director, Glen Meier. “Their design and advertising backgrounds are invaluable in the strategic brand positioning process from an understanding perspective and the creation of sales tactics.”
On her move from creative to strategy, Brown remarks: “The strategic approach to UX problem-solving and the holistic Boomtown-approach means the move is a natural progression and use of my skill-set and passions.”
The team now includes: Meier, head of strategy Stuart Innell and strategists Brown and Derbyshire.
Meier adds, “We underpin all our creative and campaign work on solid, immersive research, culturally relevant insights and strategy. It leads into the creative process, and is then aligned at every step to make sure that the creative is strategically on-point, connecting with the right audience and delivering results which impact the bottom line."
“Creative and campaign strategies are developed to answer specific deliverables in client briefs, and our creative brings the strategy to life. At the end of the day it simply boils down to delivering a fantastic return to our clients.”
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