An international leader in the influencer marketing category, Webfluential aims to help brands craft stories with influencers that have significant social media influence, share them with audiences and build their brands through online engagement.
Varejes says that Nfinity has always been a space for entrepreneurs to grow and better their businesses, and Webfluential South Africa is a perfect addition to the mix of media solutions.
"We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable. We know that, together with our current array of media solutions, our existing and future clients have a full 360-degree media powerhouse at their disposal. This is a historic event for both our businesses, and we can’t wait to amplify our client’s brands even more," Varejes says.
A dedicated Webfluential South African team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald.
Murray Legg, co-founder of Webfluential, says, "Nfinity has a strong and credible track record in the media industry, a fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey – we’re excited."
Nfinity’s existing brand advocacy and micro-influencer business, theSALT, will continue to work as a separate business unit with advertisers, aiming to offer micro-influencing and brand advocate solutions to clients to maximise brand growth.
"The offering of these two businesses is so different and, in my mind, will complement each other," concludes Varejes.
For more information, visit www.nfinity.co.za. You can also follow Nfinity on Facebook or on Twitter.