"The physical action of removing items from the aisle means that the general range gets depleted. The category in the aisle may consist of a hundred products, forming a distinct range that attracts shoppers. But the moment that you start decreasing the range, sales decline and brand values get deplete," says Quattro Management Systems’ sales manager Ben Jansen van Rensburg.
Unlike self-service kiosks, NEO is not a stand-alone vending machine. It aims to integrate a chain’s planogram aisle display with the store’s point of sale system.
If a customer wants to buy a certain item, such as a premium face cream, they can find the product on NEO’s in-aisle display, generate a token, pay for the product at any checkout and collect on the way out of the store.
"Instead of the customer hovering around the cigarette counter waiting for service, they can find what they want during their regular shopping journey. Since NEO is found in the aisle, the product is where the shopper expects it to be," adds Jansen van Rensburg.
He says, "We wanted to get every department in a retail chain on board and get buy-in from the different role players. This solution affects purchasing, loss prevention, marketing, category management – even e-commerce."
"Because of the unique nature of the retail industry, we understood that there are many different departments that are part of this journey and need to be on board," he concludes.
For more information, visit www.quattromanagementsystems.com. You can also follow Quattro Management Systems on Facebook.