The Keep Rolling ad shows a fictional player named Herbz who takes a dive during a game at Athlone Stadium and then rolls out of the arena. He then keeps rolling through various local scenarios until he gets to the KFC, where he gets up and asks for a Streetwise meal.

Ogilvy Cape Town’s Alex Goldberg says, "Every time a famous player dives and rolls in agony on television, Twitter around the world goes crazy with shares of the ad tagged as ‘the replay of the incident’."

The agency's Safaraaz Sindhi says Keep Rolling hit 'a sweet spot of being a very funny take on something everyone’s talking about, which somehow gets funnier the longer the video goes on'.

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