"For the first time, authenticity doesn't feel like a boardroom dream; it feels like something we were able to achieve just by the sheer scale of collaboration," says Rasethaba.
Money Calling earned a
Special Mention at the ididtht
Craft Awards, where guest judge Stuart Stobbs, chief creative officer at 1886 Advertising, said: "Great job. Lebo and Egg have masterfully crafted some real amazing Wakanda-like imagery. Also, I love the constant icefall that ties every shot together in a dreamy, chilly, 'afrofuture' fantasy wonderland."
The campaign for Castle Lite’s new resealable 910ml bottle was Rasethaba's fourth for Ogilvy and the brand. "This kind of campaign was only possible because of the level of trust and mutual appreciation we’ve developed over time," adds Rasethaba.
Rory O’Grady shot the ad, which was edited by William Kalmer at Post Modern and finished at BlackGinger. Gabrielle de Gersigny and Candice Lee Waldman oversaw the wardrobe, while Chris Bass was the production designer.
For Ogilvy, Nicholas Wittenberg was executive creative director, Neil White was the associate creative director and copywriter and Mark Haefele was the creative group head and art director, with Sharon Martin producing.
For more information, visit
www.eggfilms.tv. You can also follow Egg Films on
Facebook,
Twitter or on
Instagram.