Primedia Outdoor has partnered with the local Zambian commercial radio station Hot FM to bring ad campaigns to life.
The news and entertainment broadcaster has an average listenership of three million people who tune in every day, covering the centre of commerce, Lusaka and the Copperbelt province.
Coupled with Primedia Outdoor’s digital footprint of six LED screens in Lusaka and 2 in Kitwe, this audio-visual innovation enables clients to leverage on brand storytelling and extend their ultimate reach.
Dominic Nyirenda, sales manager of Hot FM, says, "Hot FM is very honoured to join efforts with the largest outdoor advertiser in delivering advanced digital advertising solution for clients to create captivating campaigns. This collaboration will certainly transform the OOH media landscape in Zambia and other large parts of Africa going forward."
Following the successful introduction of this unique radio and urban digital network blend in South Africa, Ameer Isaacs, GM of Primedia Outdoor: Zambia, adds, "This is a first-to-market advertising solution in Zambia, which promises to enhance the impact of marketer’s communication by delivering both audio and visual advert for the same campaign, at the same time."
Isaacs says, "We have encompassed our LED screens with the leading commercial radio station in Zambia to enjoy the synergy of a complementary radio and OOH campaign at a preferential discount."
For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on Twitter.