With the aim of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times.
Professional promoters engaged and interacted with shoppers on a one-on-one basis. The brand activation included handing out Aromat branded water bottles, t-shirts and flavoured popcorn, aiming to influence purchase intent while ensuring that the brand and its related product range remained top of mind.
"With so many brands vying for attention on shelves, ensuring that your brand stands out and stays top of mind is imperative in terms of sustaining and growing sales," says John Faia, GM: Mall Ads™.
Mall Ads™ provides advertising and media solutions within the shopping centre environment. A range of platforms targets consumers and stimulates spend to the benefit of both brands and landlords. Mall Ads™ has partnerships with key malls across South Africa to engage with diverse income brackets.
For more information, contact [email protected] or visit www.provantage.co.za. You can also follow Mall Ads™ on Twitter.