Now in its ninth year, the Ask Afrika Icon Brands Awards aims to measure South African brands that consumers use regularly and loyally, across all spectrums.
According to Ask Afrika, an Icon Brand unites the nation, and includes brands loyally used by a large number South Africans – sometimes on a daily basis – and brands that provide the most value for money, while empowering and uplifting their customers.
The survey includes thousands of brands across hundreds of product categories, but only 41 brands achieved 'icon' status.
"We are proud to be recognised as an iconic, truly South African brand. As the country’s leading value retailer, we continuously strive to raise the bar in terms of price, service, assortment, fashion and quality. Therefore, we are grateful to be acknowledged by South African consumers," says Ephraim Mamabolo, marketing director at Ackermans.
"Thank you to our customers who have contributed to making Ackermans one of South Africa’s most trusted brands," adds Mamabolo.
In addition, Ackermans was also a winner in the Clothing Retail: Children’s category.
For more information, visit www.ackermans.co.za. You can also follow Ackermans on Facebook or on Instagram.