To cash in, all participants need to do is purchase any participating Cadbury chocolate bar, including Lunch Bar (48g), Lunch Bar Dream (48g), P.S. Milk Chocolate (48g), P.S. Caramilk (48g), 5Star (48.5g), Crunchie (40g), Lunch Bar mini (23g) and P.S. Caramilk mini (24g/19g).
They will then need to submit the unique codes found inside the wrapper by dialing the USSD code *120*101112# and following the prompts. The promotion runs from Saturday, 1 September to Wednesday, 31 October.
In addition to the Cadbury '#CashInOnYourCravings' campaign, the brand has announced the return of the Cadbury Wrapper Flapper, which also gives individuals opportunities to win prizes.
To qualify to get into the Wrapper Flapper, participants have to purchase one of the participating Cadbury chocolate bars and present the wrapper at any one of the national activations taking place over the next two months.
The Cadbury Wrapper Flapper will be at the Savanna Mall in Limpopo from Thursday, 6 September to Sunday, 9 September; at the Diamond Pavilion in the Northern Cape from Thursday, 20 September to Sunday, 23 September; and at the Twin City Mall in the Free State from Thursday, 11 October to Sunday, 14 October.
"Our Cadbury campaigns just keep getting better and better, as we are giving our loyal fans a chance to win one of 60 R10 000 cash prizes," says Grant van Niekerk, Mondelez South Africa category director for chocolate.
"We couldn’t do this campaign without including the amazing Wrapper Flapper again, which will not only allow consumers to win cash but airtime too," van Niekerk adds.
For more information, visit www.cadbury.co.za. You can also follow Cadbury on Facebook or on Twitter.