"We really wanted to create an engaging piece of lifestyle content rather than a hard-sell product piece," says Bernard Bultemeier, CEO of Jekyll & Hide. With this in mind, production company Responsive Media aimed to tell, rather than sell, the story of Jekyll & Hide.

The TVC, shot in and around Cape Town and the Karoo, sees Seth Shezi, (local content creator and influencer) take the viewer on a journey while accompanied by Jekyll & Hide products.


The TVC is set to be released on DStv. The featured products are available online via the Jekyll & Hide website or in-store.

For more information, visit www.jekyllandhide.co.za. You can also follow Jekyll & Hide on Facebook, Twitter or on Instagram.