On 10 September, Indie launched their 'Mullet' campaign, which CEO Peter Castleden described as being inspired by "[getting] to deal with the business up front and purchase life insurance in case you go toes up, but you’re still able to have a party at the back if you don’t. It’s responsible yet selfish, all at the same time,"
Now, they will breathe new life into the campaign – and bring it back from the dead.
Consumers who visit the Indie website over Halloween, but leave without insuring their life, will literally be haunted by their decision.
Once they have left the site, they will be served with a series of remarketing banners featuring the ghost of the mullet man as a ghoulish, Jheri-curled reminder of what they're missing out on.
For more information, visit
www.indiefin.com. You can also follow Indie on
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Instagram.