Many marketing companies and departments are starting to use a combination of content marketing and brand storytelling as a way of reaching new customers and engaging existing ones. While both do share company-related stories with audiences, they are not the same.

Ready to find out exactly how the two strategies differ? Check out our infographic:

What are some other differences between content marketing and brand storytelling? Let us know your thoughts in the comments section below. 

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Now that you know the difference between content marketing and brand storytelling, why not focus on the content and check out the Five reasons why relevant content will skyrocket your SEO.