Talisa Jansen van Rensburg shows you the ropes on how to fight content fatigue while still creating amazing work.
The moment you feel it creep up on you, stop, take a breath and turn to media update
to save the day. Content marketers experience high levels of stress because they need to create amazing and engaging content in large quantities without losing the quality or value of work.
And thanks to this high level of stress, content fatigue tends to swallow them up. Luckily, you don’t have to be a victim of it any longer!
Here are five ways to prevent content fatigue:
1. Look to data for some much-needed inspiration
When you create content, it needs to be backed by evidence — and this is where data will be your knight in shining armour. Data may seem difficult to write about, but once you understand what it’s telling you, you’ll be able to create great evidence-based content.
With all the data available to you, you will most definitely defeat content fatigue before it hits. And if it already made you one of its victims, you can be rest assured that data will allow you to break free from it.
2. Brainstorm with different people
You know Johnny sitting over there in the corner across your desk, working in IT development? What does he know about marketing? Well, the answer might surprise you.
Ensure that you allow different people in different departments to sit in your brainstorm session. Having diversity is the key to coming up with new and great ideas for the content.
Allowing people to share their thoughts and ideas not only makes them feel good and valued, but it also allows for you to get bits and pieces of information that can assist in your content writing.
3. Listen to what influencers have to say
Before you start listening to influencers, you need to know who to keep an ear out for
. For example, if you’re a large corporation, you wouldn’t listen to an influencer who specialises in small, niche followings, such as micro-influencers.
And with so many different types of influencers, it’s impossible to just search for one straight off the bat. This is where social media monitoring tools like amaSocial
come in. These tools allow you to track influencers online and find the influencers that will best suit your needs.
When you are out of content ideas, you can be sure that one of the many influencers online will have something to say that will inspire you or spark an idea. Also, listening to them will help you create content that will appeal to your audience, as the influencers you listen to reach the same people.
4. Create appreciation pieces
People love being appreciated, so why not create content thanking them for being loyal consumers? You can even take it a step further and tag certain people on social media to give them a shout-out.
Appreciation posts allows your content to show another side of you, instead of just focusing on business, you can focus on your readers too. And, by showing your readers much needed love you will feel good for making them feel appreciated and there will be no room for content fatigue to interrupt your creative juices.
5. Give more power to the people
Your readers know what content they want and how they want it, so why not ask their opinions instead of making assumptions? You also never know what other target audience you’ll pick up when you write about things that your readers want.
You can start small by creating polls on Instagram, for instance, that ask readers what they want to read. You can also do a live video on your social media pages and communicate with your readers. |
People also enjoy short and fun quizzes, so why not create a quiz where they can choose from images that display varying interests. They can then pick what they like the most, and you can create stories surrounding that particular topic. Have you ever experienced content fatigue? Let us know in the comments section below.
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Another create way to ensure content fatigue doesn’t get the best of you is to create evergreen content. Learn more in our article, Four lessons in creating evergreen content from The Addams Family.