"Customers can now access the information they want, when they want it, without having to endure a lengthy phone call or escalate potential queries," says Kerry Ho, Makro's head of digital marketing.
"This bold step towards the future of customer service ensures customers have the best experience on their own terms. The addition and implementation of exciting functions in WhatsApp align with Makro's mission to help our customers fulfill their aspirations of living better lives, running better businesses and saving them time and money," adds Ho.
Makro's intelligent assistant was developed by Feersum Engine, a product that allows brands to connect with their consumers on the device of their choice. Feersum's human-centred approach means that they're constantly aiming to find ways to improve the Makro user experience. The partnership will keep adding features to the chat service on WhatsApp.
To enable WhatsApp integration, Makro has worked with global chat commerce leaders Clickatell, which is known for pioneering commerce in the chat space and is responsible for many industry firsts.
"Retail is currently one of the most competitive environments, and ensuring customer satisfaction must be the number one priority for business leaders in this sector," says Clickatell co-founder and CEO Pieter De Villiers.
"The Makro team has already shown themselves to be trailblazers, ensuring they can meet and engage with their customers on the platforms of their choice. Digital transformation will ensure sustainable growth, and we are looking forward to developing our partnership with Makro as they continue on this exciting path," concludes De Villiers.
Customers can connect with Makro directly on WhatsApp by adding 0860 300 999 as a WhatsApp contact, scanning the QR code below or via this
link.
For more information, visit
www.makro.co.za. YOu can also follow Makro on
Facebook,
Twitter or on
Instagram.