Bowker's appointment follows the announcement of Jawbone Brand Experiences joining Iconic Collective. The agency will act as the brand activations, event management, experiential marketing, customer experience and exhibition management service offering division.

Bowker will oversee day-to-day operations of the eight group divisions, which include:
  • Iconic Media
  • Prototyp Works
  • CMG
  • Meraki
  • Real
  • Torque
  • Metriplex
  • Fableist PR
"As clients move towards the integrated agency solution model, where they can access multiple disciplines under one umbrella, it has been our vision as Jawbone Brand Experiences to be part of a communication value chain that amplifies our services to our clients," says Bowker.

"We have been working closely with Jawbone Brand Experiences for the past two and a half years," says Dermot Latimer, CEO of Iconic Collective. "We are excited to have Bowker as part of our team's leadership as he takes on the reigns bringing his expertise as the chief operations officer to the collective."

"In his previous role as managing director of Jawbone, Bowker has grown the business extensively and has provided a consistent excellent driven service to clients and unique world-class business culture," concludes Latimer.

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