According to CC, which was established in 2016 by Sbu Situma, the agency has grown from being a start-up in Johannesburg to working with agency partners across Africa, developing insights based on cultural and behavioural knowledge for clients within financial services and FMCG industries.

"We have seen steady growth in Consumer Council and, with our refreshed website, we bring an added value to marketing industry leaders by allowing them to access insightful articles and trend reports to inform future campaigns," says Situma.

"There has always been a need for insights-driven brand campaigns and strategies. These trend reports will assist clients to deliver impactful business results," adds Situma.

"We have our pulse on youth culture and [have] adopted innovative tools to gather compelling market research for our clients — even during this time of lockdown and business uncertainty," Situma concludes.

For more information, visit www.consumercouncil.africa. You can also follow CC on Instagram, Twitter and Facebook.