The MediaShop, together with client Nedbank, purchased the first 'Paused Screen' campaign. According to Gareth Grant, business unit manager at The MediaShop, Nedbank has always been willing to test new and innovative platforms.
Over lockdown, The MediaShop says that it progressed this idea with the DStv media sales team.
"Being first to market for Nedbank and ourselves was important because we consider both companies thought leaders and pioneers within the media industry. To make it easier, the DStv media sales team have always been a real pleasure to work with — not only through this process but with everything that we throw at them," adds Grant.
"We were exceptionally pleased with the results of the campaign. We know that viewers make use of the pause facility often, whether on live TV or within the Catch-Up environment, and this is a fantastic way to make use of that on-screen time," Grant says.
The MediaShop indicates that suitable Catch-Up series were selected based on the target market.
"We practice what we preach when we say that we believe there is always a better way to connect our clients' brands with their consumers," concludes Grant. "As respected specialists in the industry and as demonstrated in the Nedbank campaign, together with pioneering clients we've delivered revolutionary solutions."
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