FCB Joburg’s '#ThisIsGlugGlug' ad for Sasol listed as a 'Best Liked Ad'

The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack™.

First introduced 35 years ago, today’s database stands at over 100 000 TV adverts tested and more than 1.1 million interviews conducted. This makes it one of the largest of its kind in the world.

The Top Ad for 2019 invokes an iconic South African TVC first flighted 28 years ago. Sasol's 'Super 100 Glug-Glug' featured a red Ferrari, a Jack Russell and a little boy playing in his bedroom, and was launched in 1991.

The agency responsible for it was FCB Joburg, albeit when it was trading as Lindsay Smithers-FCB. '#ThisIsGlugGlug' was created by FCB Joburg's team of creative director Bonginkosi Luvuno, copywriters Yenani Madikwa and Nhlanhla Ngcobo and Art Director Fezi Mpembe.

It was shot in Johannesburg over three days by Tebogo Malope of Star Films and post-production was by Left and Geppetto's. 

"I remember the original 'Glug-Glug' ad fondly. It's an iconic piece of South African advertising history. That its reincarnation is just as loved all these years later, is testament to the enduring power of great ideas," says FCB and Hellocomputer Johannesburg group chief creative officer Tseliso Rangaka. "I'm really proud of the team that created it."

Not only was 'Super 100 Glug-Glug' one of the most awarded ads of that year, but it was also named the 'Best Consumer Liked Advert for the Past 25 Years', and again took the chequered flag last year as the 'Best Consumer Liked Advert for the Past 35 Years'.

"After 35 years, Sasol is a brand that proves South African ingenuity on the world stage and the original Glug-Glug ad is a reflection of local quality, just like the petrol and brand of Sasol it represents," says FCB and Hellocomputer Johannesburg group MD Thabang Skwambane.

"We know this idea has transcended generations and resonates once again with South Africans. That's the power of Glug-Glug and the power of great creativity; it stands the test of time," concludes Skwambane.

For more information, visit www.fcb.co.za. You can also follow FCB Africa on Facebook or on Twitter.