The campaign, which was originated by creative agency New Commercial Arts and distributed globally by Grand Visual, aims to remind people of the positive initiatives to emerge from the COVID-19 pandemic, as gradual recovery takes hold.
According to WOO, the campaign has so far appeared in 60 countries and on every continent worldwide. Among the biggest markets to embrace the campaign are China, Germany and Australia.
WOO says that the rate card value of the media space provided is estimated at $40-million USD to date, which is ahead of the original $25-million USD estimate. The campaign concludes on Wednesday, 30 September.
WOO president Tom Goddard says, "we hoped '#OurSecondChance' would have a major impact but its reach and the positive reaction from the public worldwide has exceeded all our expectations."
"Again, we would like to thank all the wonderful media owners and OOH associations around the world for their fantastic efforts and incredibly generous support. This campaign has demonstrated how powerful OOH is in reaching mass audiences very efficiently in all corners of the world," adds Goddard.
New Commercial Arts CEO James Murphy says, "This was a wonderful opportunity to showcase our work in a medium we love on a global stage. The response and support from the global OOH industry and media community has been amazing."
Grand Visual CEO Neil Morris concludes, "OOH has been promoting its global reach and capabilities for some time now and '#OurSecondChance' is hard evidence that activating a global campaign is entirely achievable and delivers incredible scale."
For more information, visit
www.worldooh.org or contact
[email protected].