Adform FLOW aims to provide everything that marketers need in one easy-to-use platform. This includes DSP, DMP, SSP, DCO and ad server. Through user experience and enhanced human / machine collaboration, Adform FLOW provides augmented intelligence to amplify business results.

The features that Adform FLOW offers include:
  • seamless and integrated user experience across all aspects of the campaign workflow and all digital media channels
  • SaaS technology, which provides increased control and flexibility including a modular and open API approach, coupled with the ability to control costs through license-based fees
  • first-party identity-ready, setup for privacy compliance and a post-cookie world, and
  • media-neutrality, with no media or data ownership and, therefore, no conflicts.
Adform research, conducted in partnership with Dynata and surveying more than 1 000 marketers, shows almost three-quarters of modern marketers (74%) want a single dashboard to manage campaigns efficiently, with top benefits cited as data optimisation, cost efficiencies and control.

Adform FLOW is enterprise technology is built for modern marketing: independent and integrated, giving marketers enhanced control over their own data that they have not been able to realise through previous solutions. It strives to be configurable, transparent and secure, enabling seamless management of campaigns.

According to the offering, digital marketers have long struggled with the inefficiencies presented by the myriad of martech and adtech solutions they deploy, and today's economic realities make the push for efficiency that much more urgent.

Samir Shah, managing partner of data, technology and programmatic at Zenith, says, "I have been impressed at how Adform has continued to develop its platform, the efficiency gains reported are significant. Via its solutions, I can see strategic benefits, particularly during a time of complexity in the market being aligned to the future of first-party IDs, and being able to differentiate is key."

"Modern marketers need a complete solution that is customisable to their particular needs. We are certain that we can add significant value to our clients by enabling them to do more than they've been able to do before," says Troels Jensen, CEO of Adform.

"As the only independent fully integrated marketing platform, Adform offers transparency, privacy and ownership of data. By addressing these challenges, Adform's clients benefit from Adform FLOW's unique architecture and are able to secure significantly stronger results," Jensen concludes.

For more information, visit www.adform.com. You can also follow Adform on Facebook, Twitter or on Instagram.