Joining Cadbury in its campaign are English Football clubs Arsenal F.C., Chelsea F.C., Liverpool F.C., Manchester United and Tottenham Hotspur.
Winners can choose between a premium trip to the United Kingdom (including a VIP soccer experience where T&Cs apply) for three soccer fans and partners. Alternatively, they can choose a local holiday that offers the winner and three friends the opportunity to 'live like legends' in Camps Bay, Cape Town.
All prize trips are to be redeemed in 2021 (T&C's apply dependent on travel restrictions at the time of travel).
To set the scene, Cadbury has asked five top English soccer legends to weigh in on why getting closer to the action is a prize worth winning for sporting and travel fans alike.
Match day: Why the hype?
"The excitement starts from the moment you get up. The journey to the stadium, meeting fans along the way and then once you get into the stadium and you start seeing the build-up and the fans are singing and then the game starts — it's a magnificent experience," says Arsenal F.C.'s Ian Wright.
Chelsea F.C.'s Michael Essien says that the atmosphere and excitement created by a stadium full of fans and team mates on the field is unbeatable.
"English football is considered some of the most exciting in the world and rightly so; with the history of the clubs, the different styles of football employed by each team, the quality of the players and managers and the competitive nature, nothing compares," says Liverpool F.C.'s Michael Owen.
South African and Manchester United's Quinton Fortune says, "I love the game of football and playing for Manchester United has been the highlight of my career. Old Trafford is a world-class stadium and the atmosphere both watching a game and playing on the pitch is something else. Match day is the ultimate with fans singing your name, the roar ... there's nothing like it."
Tottenham Hotspur's Gary Mabbutt ssays, "Every time you walk out onto the pitch during a match, the atmosphere is amazing. Looking around at the fans and the stadium is phenomenal; no matter who you support the experience is just filled with every emotion possible.’"
Some top tips when visiting the United Kingdom
Wright suggests one of his favourite pubs The Cow in Notting Hill for visitors. "You also have to visit top tourist spots such as Tower Bridge, Houses of Parliament and Buckingham Palace, Carnaby Street, Oxford Street and Portabella Road market. And then if you are an Arsenal F.C. fan, you have got to visit the outside of Highbury the former Arsenal football stadium."
Essien suggests the London Eye as a top spot for visitors and says that shoppers Sloan street is an excellent place to visit. For Chelsea F.C. fans 'The Bridge' being the home of Chelsea Football Club is a priority.
Mabbutt says, "While a tour of a football stadium like the Tottenham Hotspur stadium is a must for any visit, exploring London itself is exciting."
"A trip to the United Kingdom wouldn't be complete without visiting all the top stadiums available," concludes Owen. Owen also recommends a definite detour North West towards Liverpool.
Individuals are encouraged to enter by buying two of their favourite participating Cadbury legends. They can dial *120*101112#, enter the unique code that can be found inside the pack and follow the prompts.
For more information, visit
www.cadburyLegends.co.za.