Bernini says that it has always aimed to be a brand that champions female progress and empowerment, as well as supports the close connections between women and the support that they get from their circle of friends.

The 'Glow up on your Way' campaign was launched on two platforms over the months of the COVID-19 lockdown with the aim to help and support women.

The Bernini Squadcast Series provided a platform for confident strong, empowered young women to openly engage in conversations about serious issues relevant to young women, while the Girls Night In series focused on the glamour that is integral to the glow getter lifestyle. It invited them to 'glow up' at home together.

To reinforce the campaign, a television commercial is set to launch next week.

"With this commercial, we wanted to bring across the integral role that her squad plays in our glow getter's life — how her girls are there for her, supporting her in her personal and professional life, while she glows her way to the top," says Bernini marketing manager Tania Kotze. 

"Our Bernini 'glow getters' don't just grow up, they 'glow up'. We want to showcase the glamour that is part of the Bernini glow getter lifestyle, while landing the message that Bernini is the drink that embodies the values she lives by and looking glamorous simply because it feels good and is just part of her lifestyle," adds Kotze.

"Pouring herself a glass of Bernini is her reward for working hard and going for her goals and dreams," says Kotze.

According to Kotze, director Keitumetse 'Kit' Qhali of Darling Films played a pivotal role in bringing the commercial to life. Qhali is a multi-award winning director, writer and producer and who recently made the Forbes Africa 30 Under 30 list.

"She was a natural fit for this production' says Kotze. Her insight and innate understanding of our glow getters shines through in the narrative," says Kotze.

The setting for the TVC is a luxury Airbnb where the glow getter and her squad are sharing a weekend getaway experience. One of them gets the idea they are closer than sisters and that they really know and care about each other; they are go-getters who aren't afraid to go out and get what they want from life.

The message brought forward to viewers is that they are there for their friend, to give her the support she needs in every aspect of her life. 

For more information, visit www.bernini.co.za.