Vuma launches its new campaign, 'Konke Kuya Vuma'

"Empowered individuals empower their communities that, in turn, empower societies and contribute to stronger, more inclusive economies overall," says Lianne Williams, head of marketing at Vuma.

"We wanted this campaign to drive action and not just pay lip service to noble ideals. The idea is to build trust with South Africans, who can rest assured that we're more than a fibre provider. In fact, Vuma is an enabler of change, a bridge that connects people and gives them access to more," adds Williams.

Vuma says that its fibre product offerings, which include Vuma Fibre Core and Vuma Fibre Reach services, have lived separately to one another. Now, the campaign aims to align the two more closely to build on the brand's stance on inclusivity.

According to Williams, the goal is to connect South Africans to each other and the wider world, no matter where they live. "For Vuma Fibre Core customers, the campaign's message is clear: choose to experience more; see more, do more and dream of more from the comfort of your home," says Williams.

"In the same way, we want our Vuma Fibre Reach communities to know that they too are valued and seen and that their dreams matter, which is why the campaign's message for these customers speaks to access, having access to more opportunity through connectivity," Williams adds. "Both offerings are available on a pre-paid month-to-month or fixed contract basis." 

The messaging surrounding the 'Konke Kuya Vuma' concept is capped off with the hashtag '#JustBecause'. This acts as a sentiment that speaks to the importance of people having the freedom to build the futures they want in whatever manner they wish, and a celebration of that uniquely South African spirit that allows for this, says the provider.

"Building a better, more inclusive South Africa starts with understanding that no two South Africans are the same. We all have different needs depending on where we come from, where we are now and where we see ourselves down the line," says Williams.

"We wanted the 'Konke Kuya Vuma' campaign to pay homage to the very people and communities we serve in a way that shows true understanding and authenticity on our part, and for Vuma to leave communities with value that stands the test of time," Williams concludes.

Vuma has indicated that it will also take to social media to share and drive the conversation with South Africa, as well as drive awareness of the 'Konke Kuya Vuma' campaign.

This will include a monthly Twitter poll aimed at gaining real and valuable insight into the lives of ordinary people. The brand will also collaborate with local influencers, who reflect the brand's values in their own authentic involvement and commitment to their communities, to help educate and create a dialogue on social media. All in all, this aims to bring communities together.

For more information, visit www.vumatel.co.za. You can also follow Vuma on Facebook, Twitter or on Instagram.