Planet Fitness appoints Flume as its lead digital agency

Following a three-week pitch process, work on the account is set to kick off immediately and will involve a full 360-degree integrated digital approach, including a full redesign of the Planet Fitness website, says the company.

"We are thrilled to be working with such an iconic South African household brand and to delve into the world of wellness at a time so rich with opportunity for the industry," says Jacques Du Bruyn, Flume's MD and co-founder. "We are excited to start 'making it matter' for Planet Fitness and to drive a long-lasting partnership."

Taking pride in an insights-driven approach, Flume says that it has partnered with BrandMap to gather information on the shifting fitness market and the South African audience. This research has been used to frame the approach to channel selection and audience messaging.

"With gyms reopening and consumers approaching their workouts much more carefully, the need to drive valuable awareness, education and leads has never been higher in the industry," adds Du Bruyn.

"We were already seeing a more digitally integrated approach to fitness trends prior to the pandemic and this has been taken to a far more demanding level in 2020," concludes Du Bruyn. 

For more information, visit www.flume.co.za. You can also follow Flume Digital Marketing and PR on Facebook, Twitter or on Instagram.