The Loeries has reported that over 5 200 entries were received, with 18% of entries from outside South Africa. Overall, 1 217 brands were represented by 470 agencies from 20 countries across Africa and the Middle East.

The awards were judged by over 140 regional and international industry leaders in their fields These included international jury presidents:
  • Swati Bhattacharya
  • Till Hohmann
  • Dennis Lück
  • Katherina Tudball
  • Nicholas Hulley, and
  • Alan Kelly.
The Grands Prix were awarded to:
  • In the Out of Home — Ambient category: A Grand Prix was awarded to First For Women and FoxP2 Advertising for the '16 Days Of Light' campaign.
  • In the Print Crafts — Art direction category: A Grand Prix was awarded to Novomed Allergy Clinic and Impact BBDO for the 'Hidden Allergy' campaign.
  • For SA Non-English Radio Station Commercials, a Grand Prix was awarded to BBC Studios and The Odd Number for the 'Kasi Sensei' campaign.
  • In the Film — Branded Content Film — Single category, a Grand Prix was awarded to Nedbank and Joe Public for 'Secrets'.
  • For Integrated Campaign, a Grand Prix was awarded to Mastercard and FP7McCann for Astronomical Sales.
For more information, visit www.loeries.com. You can also follow the Loeries on Facebook or on Twitter.