South Africa brand manager for Tullamore D.E.W. Shaun Stemmett says that the brand is enjoyed the world over.
"As the original triple blend Irish whiskey since 1829, Tullamore D.E.W. is built on blend and we believe in breaking down barriers and bringing people together, to make the world a richer and more interesting place for everyone," says Stemmett.
"In the TV commercial, the audience follows a bottle of Tullamore D.E.W. as it travels through diverse places and groups of friends, highlighting and celebrating the joy that comes from leading a life where we open ourselves up to others instead of shutting down or imagining barriers between us," adds Stemmett.
The TVC shows a reunion on the roof of the old friends playing draughts. It passes from scene to scene connecting everyone together in the 'Beauty of Blend'. The lyrics were written and performed by British MC Genesis Elijah.
"Even though it has been a particularly challenging year, the brand continues to gain traction. At the 2020
International Spirit's Challenge Awards, Tullamore D.E.W. was awarded one
Silver and five
Gold medals," says Stemmett.
"The increased marketing and media for 2020-2021 period illustrates our commitment to accelerating growth in South African market place," concludes Stemmett.
For more information, visit
www.tullamoredew.com. You can also follow Tullamore D.E.W. on
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Instagram.