According to WOO, on behalf of Outdoor Impact Rönne has played an important role in its regular global calls with national associations and media owners.
This has been in order to assess the impact on and prospects for recovery for the OOH industry during COVID-19.
WOO has recruited a number of new national association members in 2020, including the:
- OMA in Australia
- OAAN in Nigeria
- OHMSA in South Africa, and
- Central de Outdoor in Brazil.
Rönne says, "Outdoor Impact is delighted to join WOO to share ideas, initiatives and best practice for the global OOH industry in what is obviously a highly challenging period for all parties."
"Through the year, we have seen the clear benefit of the global co-operation inspired by WOO and the success of initiatives including the amazing worldwide '#OurSecondChance OOH' campaign. Now, as a full member, we hope to participate further in both the recovery and further development of OOH media in its role as an effective communication vehicle for advertisers," adds Rönne.
WOO President Tom Goddard concludes, "Rönne and his colleagues in Sweden have helped enormously in sharing their data and experience of OOH in the pandemic with all of us at WOO. We look forward to a long and fruitful relationship as the global industry moves into recovery."
For more information, visit
www.worldooh.org or contact
[email protected].