The Joe Public United team worked with South African director Terence Neale, who has worked on global brands that range from Beats by Dre to ASOS to Adidas, for the TVC.
The team created a full-scale production using sci-fi, which is rarely seen in similar markets in this country, according to the duo. This is also Neale's first South African production in almost four years.
Viewers are introduced to a little alien, ZeZorc, who arrives in the middle of the night. A family finds it raiding their kitchen, causing much chaos as it thrashes through the fridge looking for something to eat.
The alien integrates with the family and uses his superpowers for good that make the family love and trust it. But they can't seem to satisfy is ZeZorc's hunger. Subsequently, the Chicken Licken delivery guy appears at the front door and the father carries the takeaway of Hotwings inside.
Immediately noticing the logo on the packets, the viewer discovers the real reason why ZeZorc is here.
Xolisa Dyeshana, chief creative officer at Joe Public United Johannesburg, says, "As a brand, Chicken Licken
® is strategic in its campaign approach; as partners, we know what works for their audience, which makes them a pleasure to work with."
"This sci-fi concept further highlights its reputation for being out-of-this-world good; so good that their products exceed even the constructs of life as we know it and that they are for everyone and everything, human or not," concludes Dyeshana.
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