"The pandemic has accelerated the need for businesses to understand the building blocks of strong, resilient brands, as well as why they haven't just survived, but in many instances thrived despite the global turmoil," says the team at M&C Saatchi Group South Africa.
"There's so much white noise and clutter as brands come to terms with the year that was 2020 and the looming uncertainty," says Grace. "Which decisions need to be made? What do we cut? Where do we play? Innovation or back to basics? This list becomes complicated and convoluted — all against the backdrop of growing competition and increasingly savvy consumers. To start answering these questions, you need to start from a place of clarity."
During the 45-minute event, the two strategists will share three fundamental questions strong, resilient brands can answer. They believe that by knowing which questions to ask, businesses and brands can develop strategies and build partnerships that help them craft precise answers.
M&C Saatchi Group South Africa is comprised of a group of creative companies that deliver creative solutions to an array of winning brands. The group says that it is resolute and united in its orientation that 'Brutal Simplicity of Thought', and the clarity it brings, is required to understand what strong brands have always understood.
"We'll unpack how some leading brands, both locally and internationally, have tackled and dealt with these three questions in their journeys to building future-fit brands," says Springer.
"From defining precise brand positioning and building brand equity to speeding up conversion, there is a global shift toward understanding the power of brand investment and the role it plays in connecting brands and consumers in a chaotic world," Springer concludes.
Individuals who would like to register for the event can do so here.
For more information, visit
www.mcsaatchiabel.co.za. You can also follow M&C Saatchi South Africa on
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