"It has been a busy few months pitching for exciting work and we've really enjoyed flexing our creative and strategic muscle across both our communications and events divisions," says Darren Sandras, co-owner and executive creative director of One-eyed Jack.

The agency has been appointed as the events specialist for Vuse, the new vaping brand of British American Tobacco South Africa (BATSA). One-eyed Jack is developing the event launch strategy for the brand, both virtually (given current restrictions) and physically.

The agency ran internal training sessions earlier this year to introduce Vuse to BATSA's national retail team. Now, the agency has launched an event series that in the coming weeks will aim to bring Vuse to life for consumers across art, fashion and music. 

The agency also won a five-way pitch to launch the new Volkswagen Golf 8 GTI in South Africa later in 2021. Volkswagen South Africa appointed One-eyed Jack based on the strength of its credentials, innovation and solid execution, the agency says. The team launched Volkswagen's Polo Vivo, T-Cross and T-Roc in recent years across the country with significant success.

"We can't reveal too much about what we have planned for the Golf 8 GTI. Watch this space, it's definitely going to live up to the iconic status of the GTI brand," says Manuela Dias de Deus, co-owner and head of events at One-eyed Jack.

The latest win sees One-eyed Jack heading up the PR for the launch of the new Radisson RED Hotel in Rosebank. The agency's skillset in PR, creativity and fit with the Radisson RED brand saw it take the lead in the pitch process against seven other agencies.

"We're thrilled to call the Radisson RED a client and to introduce the hotel group's dynamic and innovative brand to the Johannesburg travel, trade, business and consumer segments," concludes Sandras.

For more information, visit www.one-eyedjack.co.za. You can also follow One-eyed Jack on Facebook or on Twitter.