Havas CEO Lynn Madeley says, "We could not be more excited about partnering with DiDi. Their commitment to making a meaningful difference in the business and transport landscape is exactly the kind of vision we are passionate about. We look forward to this being a long, fruitful and fun partnership."

Nwabisa Salela, DiDi marketing director for MEA region, says that, "When the first project a new agency works on for you exceeds your target by 57%, you know you are with the right partner. Havas is that partner," adds Salela.

DiDi services over 550 million customers worldwide in countries that include:
  • Australia
  • New Zealand
  • Mexico
  • Argentina
  • Brazil
  • Russia
  • Japan, and
  • China.
Backed by Alibaba and Ten Cent, the brand concludes that it is committed to ensuring fair compensation for drivers, better value for consumers and prioritised passenger safety.

For more information, visit www.za.havas.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.