Havas CEO Lynn Madeley says, "We could not be more excited about partnering with DiDi. Their commitment to making a meaningful difference in the business and transport landscape is exactly the kind of vision we are passionate about. We look forward to this being a long, fruitful and fun partnership."
Nwabisa Salela, DiDi marketing director for MEA region, says that, "When the first project a new agency works on for you exceeds your target by 57%, you know you are with the right partner. Havas is that partner," adds Salela.
DiDi services over 550 million customers worldwide in countries that include:
- New Zealand
- Japan, and
Backed by Alibaba and Ten Cent, the brand concludes that it is committed to ensuring fair compensation for drivers, better value for consumers and prioritised passenger safety.
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