The event took place on Thursday, 29 July in a virtual ceremony. Ogilvy has had a total of 54 finalists at the 2021 awards.
The agency was awarded a
Pixel for Purpose for AB InBev's '#NoExcuse The Bravest Thing' campaign. A special
Honours Award was given to Ogilvy's 'Luzuko Tena' for
Best Contribution to Transformation in the
Digital Industry. AB InBev was also awarded the
Digital Brand of the Year Award.
Among Ogilvy's winning campaigns include:
- KFC's 'Buckarapa' and 'Instagame', and
- VW's 'The Drive to Defy' and 'The Sabbatical'.
Work for KFC and Volkswagen South Africa — including 'KFC Instagame' and VW's 'The Drive to Defy' — were top contenders in their categories, with finalists in the
Branded Content,
Online Video Series,
Online Video Production and
Excellence in Strategy categories.
'Rape Page', which recently won a
Silver Lion at the
Cannes International Festival of Creativity, received two
Silver Awards in the
Campaign category the first for
Breakthrough campaign on a budget and the second for
Innovative use of media.
Group CEO at Ogilvy South Africa says, "The work and the brands that have been acknowledged at the
Bookmark Awards this year celebrate creative excellence and impact produced working under the difficult circumstances that agencies, clients and consumers have had to face."
"Our awards tally and performance at
Bookmarks this year make us incredibly proud of our creative teams. They are a tribute to our leadership and the great client partnerships that enable such impactful and noteworthy work," concludes the agency's CEO.
For more information, visit
www.ogilvyafrica.com. You can also follow Ogilvy Africa on
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Twitter.