Zetu Damane has joined the team as chief strategy officer, bringing with her over 15 years of strategic communication experience.

Damane has worked at some of South Africa's top agencies and has collected a number of APEX Awards for Effectiveness. Her insight-driven work typically lands on Kantar's best-liked ads list, according to the agency.

She was voted one of South Africa's Young Guns by the Financial Mail in 2006. Her experience spans a range of sectors including:
  • FMCG
  • Financial
  • Automobile
  • QSR
  • Medical, and
  • Travel. 
Mukondi Kgomo, co-founder and chief executive officer of Think Creative Africa, says, "Damane is a perfect fit for our team. She is a data-driven individual who thrives on human-inspired insights."

Damane says, "My role as chief strategy officer at Think Creative Africa provides a platform for creating exciting work that not only resonates but also shapes change. I love data and people, and it is at the intersection of these factors where brilliance happens. I have joined a solution's driven agency that celebrates bold."

Thibedi Meso has joined Think Creative Africa as executive creative director. With a background in graphic design and having worked over a decade as a copywriter, he has built an impressive portfolio.

He has worked with brands such as:
  • Standard Bank
  • Nissan
  • Mazda
  • Discovery Life
  • M-Net
  • Metropolitan
  • OLX, and
  • Sowetan.
Meso says, "I want to make work that inspires. I want to create discourse that spurs the new generation to pursue their place in the world. I want to execute work that opens the space to understand who we are, where we come from and to choose where we are going."

"The Think Creative Africa team is strongly local and understands the nuances in the marketplace. The team is passionate and connected to the youth and mass-market, which are exciting and evolving audiences," adds Meso.

Nkgabiseng Motau, co-founder and chief creative officer, says, "We are always looking to solve business problems creatively and we welcome the talents and insights Damane and Meso bring to our already strong team."

"There are no limits to innovation, social change, advertising and design and our values and work ethic hinge on that. Damane and Meso align with our exploratory ideology and align with us personally as change-makers. The now as well as the new is very exciting," concludes Motau.

For more information, visit www.thinkcreativeafrica.co.za. You can also follow Think Creative Africa on Instagram.