The
Effies says that it exists to lead, inspire and champion the practice and practitioners of marketing effectiveness globally.
Effie judges are taking part in an industry forum of brand, agency, media, technology and research leadership. This is to establish the gold standard for marketing effectiveness that will move the industry forward and define standards for effectiveness, and it will help to develop the next generation of leadership and inspire marketers throughout their careers.
"I'm looking forward to judging the 2021
Global Effie Awards Best of the Best. The
Effies grand jury will be reviewing the
Global Grand Effie contenders from a variety of
Gold and
Grand Effie winning work across Effie's 50+ programmes worldwide. The work to be judged will be a showcase of the world's most effective campaigns, which should be incredibly inspiring," concludes Jackson.
For more information, visit
www.effieawards.co.za. You can also follow the
Effie Awards South Africa on
Facebook,
Twitter or on
Instagram.