The Effies says that it exists to lead, inspire and champion the practice and practitioners of marketing effectiveness globally.

Effie judges are taking part in an industry forum of brand, agency, media, technology and research leadership. This is to establish the gold standard for marketing effectiveness that will move the industry forward and define standards for effectiveness, and it will help to develop the next generation of leadership and inspire marketers throughout their careers.

"I'm looking forward to judging the 2021 Global Effie Awards Best of the Best. The Effies grand jury will be reviewing the Global Grand Effie contenders from a variety of Gold and Grand Effie winning work across Effie's 50+ programmes worldwide. The work to be judged will be a showcase of the world's most effective campaigns, which should be incredibly inspiring," concludes Jackson. 

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