"After two years of quarantine and wide-range industry disruption, AME launches the 2022 competition with new categories to honour game-changing work and the debut of AME's new trophy, the iconic NYF Tower, in hand-polished Gold, Silver and Bronze," says Gayle Seminara Mandel, executive director of New York Festivals AME Awards®.

New categories for the awards include:
  • Social Equality
  • Multicultural Marketing
  • Artificial Intelligence
  • Cryptocurrency
  • NFTs, and
  • UX Design.
New categories Cryptocurrency and NFTs will aim to put the spotlight on all work created by brands that utilise cryptocurrencies or adopt NFTs into their marketing mix. To view additional new categories launched in Products and Services, individuals can click here.

AME launched Social Equality — Diversity, Equity & Inclusion to honour creative work that:
  • positively affects racial identity in advertising
  • ensures representation
  • enables underrepresented groups to fully experience, and
  • connect with brands and is inclusive and respectful of all cultures.
Best Use of Medium recognises campaigns that utilise Influencer Marketing, Social Media Community Management, and UX Design.

Best Use of Discipline salutes all methods used to deliver information creatively and effectively in service of the brand and newly added categories (Artificial Intelligence, Multicultural Marketing and Public Relations Strategy) round out the roster.

The awards have indicated that the jury selection has now begun for the 2022 edition. AME's grand jury is recruited from five global regions, which include:
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East & Africa, and
  • North America.
These strategic innovators review all entries with global knowledge and industry perspective.

The results of the 2021 grand jury sessions are parsed in the annual AME Report, which honours and provides rankings for agencies and brands from 30 countries.

The deadline to enter the 2022 AME Awards® competition is Wednesday, 11 May 2022. Competition details and additional information can be found on the AME website. Individuals wanting to enter are encouraged to click here.

For more information, visit www.ameawards.com. You can also follow the AME Awards® on Facebook, Twitter or on Instagram