The KFC campaign marked the 50th anniversary of the brand in South Africa.

According to the brand, the work encourages South Africans to shake off the lockdown blues and to start doing the things they love again.

Kabelo Moshapalo, Ogilvy's CCO says, "'Shhhhh' is a beautifully crafted piece of brand storytelling that inspires hope and pushes play on the many stories that were put on hold during the past year of uncertainty. It's big and it's thematic, with gems in every frame and every shot."

"I am proud of the great teamwork and collaboration that it took to bring this story to life. And at the heart of it, our favourite chicken is still here for us today — just like it has been for the past 50 years. To top it all off, no celebration is complete without a big booming track keeping pace with the making and sharing of stories once more," adds Moshapalo.

Suhayl Limbada, marketing director KFC South Africa, says, "As a brand, we knew we had a once in a lifetime opportunity to celebrate our Golden Anniversary. What better way to celebrate than by making South Africa feel good after such a tough period in all our lives."

"We love that our agency, Ogilvy, took that brief to heart and made a magical feel-good piece in collaboration with Zee and his crew. It sums up how our brand shows up daily for all South Africans — as an authentic, generous brand that makes people feel good consistently," adds Limbada.



The second first-place award was for Carling Black Label's 'Bride Armour', which was the continuation of the brand's stance on Gender-Based Violence, under the banner of '#NoExcuse'.

Camilla Clerke, Ogilvy's ECD, says, "It's heartwarming to see the passion and message of this campaign being rewarded, especially due to the importance of the issues we've been raising with the work."

Clerke adds, "It takes a brave client to embrace this type of thinking and we are grateful that our close relationship with AB InBev, and their commitment to helping end Gender-Based Violence in this country, allowed us to produce the work."

Vaughan Croeser, marketing director of AB InBev South Africa, says, "Given the size and influence that our brands have, I believe we have the responsibility to create work that positively impacts societal norms. Carling Black Label's 'Bride Armour' campaign is a great testament to that commitment."



Pete Case, Ogilvy's CEO and creative chairperson, concludes, "It's rewarding to see our teams making such iconic work for some of our biggest clients. The works are hugely contrasting in content and message, but both create large and important impact for our different brands."

For more information, visit www.ogilvy.co.za. You can also follow Ogilvy on Facebook or on Twitter.