"The revised and refreshed Norsad Capital brand aligns with our objective of powering growth across sub-Saharan Africa," says chief executive Kenny Nwosu.

"This is by providing longer-term risk capital to companies that are financially, socially and environmentally sustainable. We have identified markets for expansion and we embark on our growth strategy confident that we will make a palpable and far-reaching difference to millions," Nwosu adds.

Norsad Capital says that this rebranding is in line with the company's strategic growth levers. These are:
  • to widen the footprint of Norsad in the Southern African region
  • to diversify operations in sub-Saharan Africa, and
  • to expand the sustainable infrastructure finance offering of the business.
Nwosu says that these growth levers will:
  • drive the impact of Norsad Capital over the next decade
  • inform the rebranding and take Norsad into new territories and forms of financing, and 
  • subsequently change the nature of the business from a financing resource to a provider of capital for sustainable, social impact-focused growth on the African subcontinent.
The growth strategy to scale and deepen its impact is set to entrench Norsad Capital as the premium private debt provider servicing African businesses that prioritises sustainable social development.

To date, Norsad Capital has invested over USD$500-million in more than 150 businesses across 12 Southern African countries. This includes a USD$5.1-million investment in African Boomerang Holdings for the production of personal protective equipment to manage the Covid pandemic.

This investment provided the regional market with locally manufactured goods to the value of USD$13.4-million. It supports more than 400 jobs, of which 183 are occupied by women.

A USD$5-million Norsad investment in pan-African school network Nova Pioneer supports 341 jobs in education and aims to provide access to education at affordable rates. It also provides scholarships to less privileged students.

Norsad Capital says that its investment focus is on impact projects. These are services and products that focus on:
  • renewable energy
  • food value chain related enterprises
  • initiatives in education, and
  • financial services providers that deliver accessible, inclusive services.
Nwosu says, ""Our purpose is to build a better Africa through providing capital to initiatives and businesses whose goals focus as much on sustainability as they do on profit."

"With the rebranding comes a fresh focus on capital provision for sustainable growth. Norsad Capital is looking to the future, unlocking new opportunities, leading by example and committed to a business model that delivers exceptional results for the continent we are deeply invested in," concludes Nwosu.

For more information, visit wwwnorsadcapital.com.