The advertisement poses a question to South Africa's business community through a billboard located on the corner of Sandton Drive and William Nicol in Sandton, Johannesburg.
"A hybrid solar energy system has been utilised to light up the billboard at night and drive its 'wind turbines' around the clock," says Pepe Marais, group chief creative officer at Joe Public, the agency behind the ad's creative concept.
Marais adds, "Ultimately, the aim of the design is to prompt corporates and society at large to rethink what growth should be about, and what kind of financial institution they want to partner with in achieving it."
Tebogo Motsepe, Nedbank's CIB head of brand and client insights, says, "Having been recognised as the
Best Bank for Sustainable Finance in Africa for 2021, we wanted to further solidify our commitment to achieving the United Nations Sustainable Development Goals. This is the targets set at COP26 and delivering on our purpose to use our financial expertise to do good."
Motsepe adds, "We then approached Joe Public to assist us in highlighting the next phase of our journey to a greener economy — going beyond just talking about sustainability in a narrow sense of the word and focusing on real, actionable, sustainable growth."
"There is no doubt that a post-pandemic economy has brought the power and influence of financial institutions and green financing to the fore," says Motsepe.
"We will continue to raise awareness around the value of investing in instruments that support technologies or infrastructure that can help build a more climate-resilient future. We are well on our way to ensuring that by 2050, all of our lending and investment will support a net-zero carbon economy," concludes Motsepe.
Individuals are encouraged to see how CIB goes green with their new billboard
here.
For more information, visit
www.nedbank.co.za. You can also follow Nedbank on
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