In the launch's campaign TVC, viewers are introduced to 'Chakalaka Norris', protagonist and the 'spiciest man' in South Africa. He also eats Nando's in the ad.
The TVC was devised by WPP Liquid and directed by Peter Pohorsky of Plank Film Productions.
"From the moment the team presented the idea to me and I heard the punch line, 'He's so spicy he eats Nando's chicken in Savanna ads,' I was hooked. It's ballsy, it's funny, it's South African and it hits all the right buttons," says Pohorsky.
"South Africa has been holding out for a hero and Chakalaka Norris might just be that guy. Unless he's busy that day," concludes Fran Luckin, chief creative officer at Grey Africa.
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