According to G&G, Fletcher has worked with the team at G&G Digital for the past decade.

The agency says that her full-time return as a business partner and client service director in 2019 led to this new opportunity.

Fletcher says that she is eager to take the agency to the next level as it expands its digital marketing solutions into regulated industries.

"I'm very excited about the future of our business and the smart, value-adding solutions we offer our clients to help them achieve their business goals," says Fletcher. "The past two years haven't been easy, but our team worked incredibly hard and remained passionate to positively impact our clients. This is by delivering smart and breakthrough communication strategies that engaged our clients' target audiences and delivered results."

Fletcher started her career in the fashion industry; her passion for digital marketing then took her in a different direction. According to G&G Digital, her drive and determination took her from account manager to account director. While Fletcher will continue to lead the client service team, her role as GM will also focus on the business culture.

"Smart strategy drives our business and our team excels at collaborative work, and this is what I want to continue to nurture in my new role. When we're motivated, happy and client-focused, we deliver work that resonates with our clients and their customers — and deliver results we can be proud of," Fletcher says.

G&G Digital has indicated that the agency is now navigating full-time remote. After working from home since the pandemic started, the agency is now a fully-remote and bi-coastal agency. Fletcher will oversee the physical and virtual offices in Johannesburg and Cape Town.

"While we had very little time to prepare for remote work, we quickly adapted," says Fletcher.

"Since the beginning of the pandemic, it was vital that our team were safe. As lockdown regulations relaxed, we continued to work from home; it worked for our team and we are seeing enhanced productivity and creativity. And now we're all over the country," Fletcher concludes.

For more information, visit www.gullanandgullan.com. You can also follow G&G Digital on Facebook, Twitter or on Instagram.