According to the agency, Reilly is a fourth-generation member of the founding family, who is a former member of the Louisiana State Legislature.
He has played a key role in modernising the Baton Rouge-based ad giant, adds the agency.
Lamar joined WOO earlier in 2022. Lamar's conjunction created one of the three largest Out-of-Home companies in the United States. These WOO member companies include:
- Lamar Advertising
- OUTFRONT Media, and
- Clear Channel.
WOO president Tom Goddard says, "Reiley will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop. He will make a valuable contribution to the WOO board."
"We also look forward to hearing from him when he presents at the WOO Toronto Global Congress in May," Goddard concludes.
For more information, visit
www.worldooh.org. You can also follow the World Out of Home Organization on
Twitter.