WOO president Tom Goddard says, "Congress is an incredible opportunity for everyone in Out-of-Home to learn from leaders in the front line — the people charged with moving the industry forward on a global scale as we bounce back from the pandemic."
The event says that, in an ever more digital world, convergence is a key theme — the ability of a medium like Out of Home to dovetail with other, primarily digital media, to offer advertisers seamless communications solutions.
"Out-of-Home has proved its worth in an incredibly difficult time, but there are many new challenges to face now and in the future. There are no better navigators than these distinguished industry leaders," adds Goddard.
Ben Milne, head of Out-of-Home at global ad network dentsu International, will talk about the following in his topic, 'Global OOH, a view from the inside':
- what buyers really think about the medium,
- the changes they would like to see, and
- how they view OOH's evolving role in the global media landscape.
Ocean Outdoor CEO Tim Bleakley will highlight the medium's resilience as it bounced back from the pandemic. He will address the topic 'Life's roughest storms prove the strengths of our anchors'.
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