"In a move likely to create significant interest amongst South African marketers, Gold Assegai Award category winners can elect to have their submissions considered for a Global Echo Award," says DMASA.
Furthermore, Assegai entry requirements for 2022 will be aligned to an Echo-style format and more international judges will feature at the 2022 Assegai Awards.
The partnership was cemented earlier in 2022 when David Dickens, DMASA's CEO, was invited to present an award category at the 2022 Echo's.
"After 24 years of hosting the Assegais, the DMASA's efforts to internationalise these awards — which reward integrated and direct marketing (IDM) strategy, execution and ROI — are gathering steam and will see a much-revamped 2022 Assegais that are set to wow," says Dickens.
The Assegais has traditionally highlighted hundreds of best-in-class examples of Direct and Integrated Marketing from South African and Southern African marketers, advertisers and others to encourage sector players to remain abreast of new trends.
Entries will open for the region's premier IDM Awards in June.
For more information, visit www.assegaiawards.co.za or contact [email protected]. You can also follow the Assegai Awards on Facebook or on Twitter.