Taoussanis will be responsible for managing operations and driving the group's growth ambitions in the market, including the agency brands Scanad and JWT, which are under Ogilvy Africa's management in Tanzania.
"We are very pleased to welcome Taoussanis to the Ogilvy family. Her wealth of cross-border and cross-disciplinary experiences makes her a stand-out leader in the market. Her mandate is to partner our clients in building business successes and developing local talent into future leaders for the industry," says Vikas Mehta, CEO of Ogilvy Africa.
Taoussanis joins Ogilvy from Promidea in Johannesburg, South Africa where she looked after the Middle East and Africa region (MEA). She spent 2+ years in this role. In her last role as managing director (MEA), she was brought into the company to expand the business into the Middle East and Africa.
The expansion started in GCC, with the first office opening in Dubai, followed by South Africa, Nigeria,and Kenya. Her main role to deliver the expansion was adding new services such as BTL to the business and delivering the digital transformation strategy for the company.
"Africa is home to great talent, an abundance of opportunities, an array of growth and unexplored developments. Given the right blueprint, it can surpass any challenge and bring things to fruition," says Taoussanis.
"Africa is my passion and a hub for clients and brands to excel, agencies to set their mark in driving innovation and crafting a difference. [I am] excited to embark on this journey with Ogilvy Africa, a colossus agency network whose talent, shared values, inclusive culture and distinctive positioning bring world-class services and platforms to our partners," concludes Taoussanis.
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